Branding represents how your company is perceived by the public. For example, as a result of Subway’s branding campaigns, you might associate their restaurants with freshly made sandwiches. If you are not sure where to start, there are a few ways for you to boost your brand.
1 – Research What People Are Saying
A good place to start is just to use Google. Open an incognito tab to filter out your cookies and then search for your brand. Try to insert a few keywords like “review” or “concerns.” Social media platforms provide another good approach. Search for your brand on Facebook, Twitter, Instagram, etc. Then make adjustments to accommodate public perception.
2 – Outstrip Your Competitors
If Burger King were to release a new deal, you might see Wendy’s release a similar deal the next day. This can be practiced in virtually any competitive industry. Find out what customers are saying about your competitors, then make an effort to excel where they have weaknesses.
3 – An Emotional Appeal
Some companies will attempt to associate their product with family themes. This creates an emotive appeal. Find a creative way to use emotional advertisements.
4 – Consistency
New entrepreneurs sometimes make the mistake of changing their brand name. But imagine if McDonald’s changed their name to Burgers & Fries. Much of their branding effort would go to waste.
5 – Charity And Values
Of course, it might be in bad taste for a company to advertise how much they are donating. Instead, encourage your followers to donate to a charity. Choose something that is non-controversial, like a soup kitchen or starving children.
6 – Host A Podcast And Create A Blog
Your brand is partially defined by who you are. If you are a subject matter expert, you should find ways emphasize that to develop trust with your audience. Content creation through your blog and podcast will be an effective way to do that.
7 – Listen To Negative Reviews
It might be difficult because negative reviews are often relayed with a negative attitude. But consumers appreciate adaptability. If you show that you are willing to listen to what they have to say, they are more likely to buy from you.
8 – Effective, Consistent Use of Social Media
It is no secret that social media is central to branding. Research efficient ways to use Facebook.
9 – Corroboration
Other brands should know your name. Tag them in your posts or link to them in your blog. When they notice you, they might appreciate your insight and start mentioning you.
10 – Give Away Products
They do not have to be expensive. People appreciate anything that is free. Host a few giveaways on your social media accounts. That will put you in the spotlight and viewers will come to your page often in pursuit of free products.
11 – Be Patient
It takes time to develop trust and loyalty. Do not get discouraged if you are not seeing results right away.
Branding is just as important as product development. It will not matter if you have a great product that nobody knows about. Do research, and be patient and diligent.